Passionate People,
New Beginnings

Roots matter. Imagine this.

Two old friends meet by chance on a cobbled street in a European city. Both had spent many years working with the elite in wood floor design and supply. They have access to the most exclusive and remarkable wood materials. They know every aspect of logistics, supply and installation. They know the best people in New York, London, Moscow and other cities to join them. They all combine their passion, a global network of fiercely guarded suppliers and years of know how. They’ve cut out the showrooms, the middlemen, the advertising and the unnecessary margins. All this, to bring these incredible floors to you.

They – We – are Soho Forest.

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Getting water to New Yorkers is a family business

August 9, 2017

New York is many things: dynamic and dense, artistic and competitive, vivacious and sometimes, particularly in summer, a bit smelly. The list of traits goes… Read more

Does anyone remember the name of the amazing exotic plant shop that was located on Spring Street in Soho between West Broadway & Wooster?

August 6, 2017

You walked in and it was like entering a jungle, with what I would assume were rare palm tree’s, very large cactus of every shape… Read more

Alaia Boutique on Mercer

August 3, 2017

A Vanity Fare magazine article entitled All Eyes on Alaïa by AMY FINE COLLINS in AUGUST 23, 2012 wrote about the great designer Azzedine Alaia.… Read more