Home » All

Category: All

Alaia Boutique on Mercer

A Vanity Fare magazine article entitled All Eyes on Alaïa by AMY FINE COLLINS in AUGUST 23, 2012 wrote about the great designer Azzedine Alaia. Here’s a quote from the article that references the stunning Alaia boutique thats now gone. “In 1988 client Jacqueline Schnabel opened a pioneering gallery-style Azzedine Alaïa boutique in SoHo, at …

Read more

il Tre Merli on West Broadway

At this stage my memories of Soho encompass six decades. Each decade has its more poignant memories. The early 90’s however, signals the start of Soho’s transformation into fashion. At the time there were a few small independent boutiques scattered around the neighborhood. That was it. Looking back now, its hard to image that it …

Read more

On Sustainability

At Soho Forest we demonstrate our commitment to the environment by purchasing all our American lumber from sustained yields in local forests from small foresters with excellent reputations. As for our Tropical species, we purchase all our wood from Certified importers passed by the Forestry Stewardship Council (FSC). They of course, must all be pre-approved …

Read more

The inspiration behind our brand image

Our brand image was inspired by the iconic cast-iron buildings that shape the distinct villages of lower Manhattan. The mind immediately wanders in their windows and you visualize the high ceilings, the wide open space and of course the wooden floors. They embody timeless elegance, effortless design, form and function. This is design that endures, …

Read more